Customer-Led Growth
This issue explores the teams, systems, and executive skills a Customer Success function needs to lead a Customer-Led Growth model.
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Chapter 1
Your Budgeting Narrative Must Change
How Customer Success leaders can position their function as a growth driver for the business when advocating for budget.
Chapter 4
Paul Staelin on Reducing the Customer’s Emotional Impact
In this interview, Paul breaks down “APACE” — a framework he’s developed for scaling the customer experience — and explains how he’s implemented it at Trifacta.
Chapter 5
Tactics for Growing Your Influence Over the Ideal Customer Profile
Leaders at SmartRecruiters, Delphix, and Klaviyo share how they ensure their companies are acquiring the right customers.
"Today the metric investors care about most is net retention. This issue of the 2.0 magazine is an important read to understand how Customer Success teams in the future will need to level up their capabilities."
"This magazine covers everything a CCO should be thinking about right now: NDR, CS Ops, and more. It gives us practical advice and tools that we can implement in real-time. This will definitely become my bible in 2022 and should also be yours."
