Product
Customer-Led Product Development: The Future of Building Products That Win
by
Chris
|
Nov 13, 2025
Revolutionize Consumer Insights with Online Market Research Surveys That Actually Listen
Move beyond surface-level data to understand the why behind consumer behavior. TheySaid's conversational AI uncovers deep market insights that traditional research methods miss, helping you identify opportunities, validate concepts, and predict market trends with confidence.
Why Research Teams Choose TheySaid for Deeper Insights
Gather Real Qualitative Feedback at Scale, for the First Time Ever
Conduct hundreds of AI-powered interviews simultaneously, gathering rich qualitative insights at a quantitative scale. No more choosing between sample size and conversation depth - get both the breadth of quantitative research and the depth of qualitative insights.
Detect True Sentiment with Speech Emotion Recognition
Go beyond what consumers say to understand how they really feel. TheySaid's emotion recognition technology identifies authentic sentiment and emotional responses that traditional surveys miss, giving you deeper insights into consumer attitudes and motivations.
Filter All Findings Through Your Research Objectives
Define your research objectives and let TheySaid's AI focus on uncovering insights that matter to your specific goals. The platform adapts questioning and analysis to surface findings that directly address your research questions and business needs.
Spot Patterns That Take Research Teams Weeks to Find
TheySaid's AI analysis identifies trends, themes, and patterns across hundreds of consumer conversations in real-time. Discover insights that human researchers would need weeks to uncover, while they're still relevant for strategic decision-making.
Research Metrics That Drive Strategic Decisions
Consumer Sentiment Index
Track emotional responses and attitudes toward brands, products, and market categories over time to identify perception shifts before they impact sales.
Purchase Intent Accuracy
Measure how well stated purchase intentions correlate with actual behavior through follow-up conversations and behavioral tracking.
Market Opportunity Score
Quantify unmet consumer needs and market gaps through systematic analysis of consumer pain points and desired solutions.
Research ROI Impact
Track how consumer insights translate into business outcomes like product improvements, marketing effectiveness, and revenue growth.
How TheySaid Powers Research Success Across Industries
Test Prototypes and Concepts with Real Users Before Development
Test product ideas, service concepts, and marketing messages with target consumers before major investments. Use AI interviews to avoid building features nobody wants and gather specific feedback about appeal drivers and improvement opportunities from actual users, not professional test takers.
Interview Customers Who Switch to Competitors to Understand Why
Conduct AI-powered interviews with customers who chose competitors to discover what really influences switching decisions. Uncover unprompted associations, trust factors, and competitive vulnerabilities that traditional surveys miss, helping you adjust positioning and value propositions.
Use AI Interviews to Discover Natural Consumer Segments
Go beyond demographics to find consumer segments based on actual needs, behaviors, and attitudes. Build rich persona profiles through AI interviews that reveal motivations, pain points, and decision-making patterns for each segment, creating more effective targeting strategies.
Understand WHY Users Abandon Features So You Can Fix Adoption Problems
Instead of guessing why feature adoption fails, conduct AI interviews with users who tried and stopped using specific features. Discover workflow mismatches, usability issues, or missing functionality that prevent successful adoption, enabling targeted improvements.
Why Us? What Makes TheySaid Different
Research teams need consumer insights that go beyond stated preferences to understand actual behavior drivers. TheySaid's AI interviews create psychological safety for honest feedback, while our AI analysis identifies patterns across thousands of conversations that human researchers would miss.
Our cutting-edge AI survey and interview tool gives research teams a single place to gather, analyze, and share the feedback needed to understand every customer relationship. While other platforms collect survey responses, TheySaid provides the contextual understanding that transforms data into strategic intelligence.
Traditional research suffers from interviewer bias, social desirability effects, and the artificial nature of focus group settings. TheySaid eliminates these barriers through natural AI interviews where consumers feel comfortable sharing authentic opinions about sensitive topics like pricing objections and competitor preferences.
Book Now
See what our customers had to say.
“
"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."
“
"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."
“
"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"
“
"TheySaid's AI Surveys help us step up our insight gathering game. Its smarter, and more engaging for customers."
“
"Really easy to use and I think this might be one of the best way to engage with your customers! Platform will really boost your customer engagement."
See what our customers had to say.
"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."
"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."
"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"
"TheySaid's AI Surveys help us step up our insight gathering game. Its smarter, and more engaging for customers."
"Really easy to use and I think this might be one of the best way to engage with your customers! Platform will really boost your customer engagement."
Ready to Understand What Consumers Really Think and Why?
FAQ’s
How does TheySaid ensure research quality and eliminate bias in consumer conversations?
TheySaid's AI moderators follow consistent questioning protocols while adapting to individual responses, eliminating interviewer bias that affects traditional research. Consumers often share more honest feedback with AI, reducing social desirability bias that skews results in human-moderated sessions.
Can TheySaid conduct research across different demographic segments and markets?
Yes, TheySaid can target specific demographic groups, geographic regions, and consumer segments through various distribution channels, including email, in-app triggers, and recruitment panels. The platform adapts questioning style and language to match different audience needs and cultural contexts.
How quickly can research teams get actionable insights from consumer studies?
Research teams typically receive initial findings within hours of launching studies, with comprehensive analysis available within days rather than weeks. TheySaid's AI processes conversations in real-time, identifying trends and patterns as responses come in.
Does TheySaid help validate research findings and ensure statistical significance?
TheySaid provides confidence intervals and significance testing for quantitative findings while offering rich qualitative context that explains the numbers. The platform can also suggest optimal sample sizes and help researchers understand when they've reached data saturation for qualitative insights.
Explore Insights & Ideas
Discover expert insights, company news, and practical tips to help you turn feedback into action.
TheySaid recommends questions, delivers via your existing channels, engages your audience, and summarizes results through AI surveys and interviews.
.svg)