Your expertise is valuable —but imagine if you
could back it up with real buyer insights.

AI-powered win-loss analysis helps you deliver stronger, data-driven recommendations that set you apart from other consultants.
Talk to someone about Partnership

What's is Win-Loss Analysis

Win-loss analysis isn’t just about lost deals — it provides insights across the entire customer lifecycle

New Business Win

Why did a client choose your client over competitors?

New Business Loss

What caused the deal to fall through?

Churn

Why did an existing customer leave?

Renewal

What factors influence retention?

Upsell & Expansion

What makes customers buy more?

By analyzing these areas, businesses can improve sales, marketing, pricing, and retention strategies.

Why Should Consultants Care?

Most consultants rely on

Past experience

Sales team feedback
(indirect insights)

Leadership assumptions

But what if you could base your recommendations on actual buyer feedback, straight from the source?

Deliver More Accurate Strategies

Ground your recommendations in real customer data, not assumptions.

Uncover Gaps Others Miss

Get unfiltered buyer perspectives beyond what sales teams report

Differentiate Yourself

Combine your expertise with true buyer insights for a more powerful, evidence-based approach.

See what our customers had to say.

Alex Farmer
"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."
Alex Farmer
Chief Revenue Office @ Nezasa
Srikrishnan Ganesan
"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."
Srikrishnan Ganesan
Co-Founder & CEO @ Rocketlane
Brook P.
"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"
Brook P.
VP, Marketing @ DX
Maggie C.
"TheySaid's AI Surveys help us step up our insight gathering game. Its smarter, and more engaging for customers."
Maggie C.
VP, Product Design @ ClickUp
Danny L.
"Really easy to use and I think this might be one of the best way to engage with your customers! Platform will really boost your customer engagement."
Danny L.
Co-Founder
Talk to someone about Partnership

Traditional vs. AI-Powered Win-Loss Analysis

Traditional Win-Loss Analysis

$20K+ for 20 interviews
Do this as a once a year project
Manual analysis

Al Win-Loss Analysis

Scalable, continuous insights
Instant insights post-deal- continuous learning
AI-generated reports

Win-loss analysis has always been valuable, but before AI, it was too expensive and time-consuming for most businesses. Now, AI makes it affordable, scalable, and real-time.

How Consultants Use AI Win-Loss Analysis Data

AI-powered win-loss analysis isn’t just about knowing why a deal was won or lost—it provides ongoing, strategic insights across sales, marketing, and revenue operations.

Go-to-Market Strategy

Refine positioning, messaging, and sales execution using direct buyer insights

Understand how buyers perceive your client's business—what problem do they think it solves?

Identify misalignments between what clients say in marketing vs. what buyers actually hear.

Use buyers' exact language in messaging to make marketing and sales more resonant and effective.

Example:
If buyers consistently describe your client as a "workflow automation tool" but the website talks about "AI-powered process optimization", this signals a messaging disconnect. Aligning the language can improve conversions.

Go-to-Market Strategy
Sales Enablement & Training

Sales Enablement & Training

Use real buyer feedback to train sales teams more effectively

Identify the most common objections and misconceptions prospects have.

Create targeted objection-handling training sessions to equip sales teams.

Uncover which parts of the sales pitch are working—and which aren't.

Example:
If multiple buyers say they didn’t choose your client because they “didn’t trust the integration process”, sales reps need better confidence-building and risk-mitigation talk tracks around integrations.

Revenue Operations

Optimize the sales pipeline by removing deal blockers

Identify where deals are stalling (free trials, pricing discussions, legal, etc.).

Assess whether a free trial or POC (Proof of Concept) is helping or hurting conversion.

Recommend adjustments based on buyer feedback about friction points.

Example:
If buyers frequently get stuck in POC trials and never convert, it might be worth removing or shortening the trial to accelerate sales cycles.

Revenue Operations
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How to Offer Win-Loss Analysis as a Consultant

White-Label the Service

White-Label the Service

Own the entire process and brand it as part of your offering.

Partner with TheySaid

Partner with TheySaid

Let TheySaid handle the data collection while you focus on the insights.

Use It for Internal Research

Use It for Internal Research

Enhance your consulting recommendations with real buyer-backed data.

Ready to Elevate
Your Consulting?

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