In business, we often talk about the importance of listening to our customers. But how often do we actually take what we hear and use it to make real changes? This month, we're focusing on the power of the "Customer Voice" and how it can be a game-changer for your business growth. 

Listening to your customers isn't just about solving problems or improving products. It's about creating a culture where every part of your organization—from marketing to product development—values what the customer has to say. When you really listen, you can uncover hidden opportunities, avoid costly mistakes, and build stronger relationships.





How To Grow Your Business By Doing More — Not Less — For Your Customers

This article discusses the importance of focusing on customer experience to grow your business and how companies like Zappos have succeeded by doubling down on customer service, even in tough times, and offers strategies like self-service options and customer feedback mechanisms to enhance customer trust and loyalty.


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Kay Devlin - Linkedin

Voice of Customer Programs - from Product Inception to Post Launch Improvements

Voice of Customer (VoC) research is crucial at every stage of product development. Kay Devlin outlines various methods like surveys, focus groups, and social media monitoring to gather customer feedback, helping companies make better decisions and create products that meet or exceed customer expectations.

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Customer voice and feedback


Unified Feedback, Unified Front: Aligning GTM Teams with the Pulse of Customer Voice

Ever wondered why your Sales, Marketing, and Customer Success teams seem to have different takes on what customers really want? Here are the the pitfalls of working in silos and the power of a unified approach to customer feedback. Learn how to get everyone on the same page for better customer engagement and business growth.

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Customer Success Leadership Study

This comprehensive report gives you the lowdown on everything from budget trends to the rise of AI in customer success. A must-read for anyone serious about keeping their customers happy and boosting their bottom line.

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Netish Sharma - LinkedIn

Understanding the Voice of the Customer (VOC) in Six Sigma: A Crucial Component of Quality Improvement

Learn how Six Sigma methodology uses VOC to improve quality and customer satisfaction. From capturing customer insights to integrating VOC into the DMAIC (Define, Measure, Analyze, Improve, Control) process, emphasizing that VOC is not just a practice but a mindset.

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