The inaugural issue of our new Customer Success magazine, 2.0, is out today.

As SaaS Customer Success becomes central to business strategy, Wall Street is finally recognizing the impact of retention on overall growth. CEOs are turning their attention to the post-sale lifecycle, making Customer Success a critical lever for sustainable revenue.

Customer Success leaders have seen the trend. Other department heads do too. And as Sales and Marketing leaders also look to grow their position at the executive level, we’ll see these leaders try to take more responsibilities from the customer function—reducing the role and influence of the Chief Customer Officer.

This requires proactive leadership from Customer Success leaders to think about their role in the future of the company’s growth. Whether they unify a decision-making team with Marketing, Sales, Product, and Finance will ultimately influence the part that customers play in the company’s strategy.

So for our inaugural issue of 2.0, titled The Rise of the Strategic CCO, we explore how to increase the prominence of Customer Success—and with it, the customer—at the executive level.

Across 11 chapters, we deliver insightful Customer Success content designed to help you lead in this evolving landscape. Highlights include:

• Evaluating how Customer Success is perceived in your company
• Designing a formal mechanism to get Product to prioritize your customers (written by Angela Guedes, Nick Paranomos, Jeff Justice Williams, and Megan Bowen)
• Resolving common points of friction between Sales and CS (by Emilia D’Anzica)
• The building blocks of an effective partnership with Marketing (by Jeff Breunsbach and Bob London)

This issue also features exclusive interviews with top SaaS Customer Success leaders from Box, Sumo Logic, GitLab, and Gainsight, sharing real-world tactics, challenges, and wins.

2.0 will be published twice a year, with each issue focused on one theme that matters most to Customer Success professionals. Whether you’re a CCO, a CS leader, or simply passionate about Customer Success content, this magazine is your go-to resource for staying ahead.

Enjoy!