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Issue #14: The "challenger" concept for Customer Success
Jul 29, 2020 4:39:00 PMWritten by: These days, buyers have more choices, are better informed, and expect a superior customer experience. As Cus...
Issue #13: How Gong creates raving fans
Jul 22, 2020 4:34:00 PMFrom an interview with: Where Sales reps have traditionally been resistant to recording their calls, we've created a cus...
Issue #12: Foundations of a remote Success team
Jul 15, 2020 4:26:00 PMFrom an interview with: For many teams, the initial shock of moving to remote work is over. But, in the words of Fast Co...
Issue #11: How Customer Marketing works at Typeform
Jul 15, 2020 4:19:00 PMFrom an interview with: In many companies, “Customer Marketing” is a new concept. Even Marketing teams don’t always get ...
Issue #10: What do CSMs need to succeed in their roles?
Jul 1, 2020 4:13:00 PMFrom an interview with Directors and VPs in Customer Success tend to quickly learn how important it is to coach and deve...
Issue #9: Does your company value its customers?
Jun 24, 2020 4:05:00 PMAn excerpt from: Everyone says they value customer success. These 9 questions verify if it's true Customer Success under...
Issue #8: How do you advocate for Customer Success with Finance?
Jun 17, 2020 4:05:00 PMAn interview with: When advocating for budget with your peer in Finance, the data should speak for itself. Finance doesn...
Issue #7: The value measurement maturity model
Jun 10, 2020 4:06:00 PMAn excerpt from: Why aren’t we measuring if customers are successful? Our customers don’t come to us because they want a...
Issue #6: Why Customer Success should report to the CEO
Jun 3, 2020 3:19:00 PMFrom an interview with: I fundamentally believe that a product is nothing without the users and customers who are willin...
Issue #5: The case for bringing Customer Success into the sales cycle
May 27, 2020 3:00:00 PMFrom an interview with: Many Sales orgs can be resistant to bringing in Customer Success before the deal is closed. It’s...