AI Interviews: Qualitative research that runs without you

AI Interviews give you a dedicated AI moderator that conducts conversational interviews with your users, asks intelligent follow-up questions after every response, and delivers qualitative insights at any scale, without you in the room.

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Traditional Interviews vs.TheySaid AI Interviews

Scheduling one interview takes hours. Running them at scale used to take a team.

Interviews Don't Scale

Every interview requires a moderator. One researcher can only run so many sessions in a week, which means qualitative research stays limited to small sample sizes and infrequent research cycles.

Scheduling Slows Everything Down

Coordinating calendars, sending reminders, rescheduling no-shows. Just getting people into a session eats up time before any research even begins.

Follow-Ups Depend on Who's Asking

The quality of a traditional interview depends on the moderator catching the right moments and asking the right follow-up questions. Good moderation is inconsistent across sessions and interviewers.

Synthesis Takes Hours

After interviews wrap, researchers spend days reviewing notes, identifying themes, and writing up findings before anyone can act on them.

Qualitative Research Lives in Silos

Interview recordings, transcripts, and notes sit in separate tools. Connecting insights to other feedback channels requires manual work across multiple platforms.

Interviews That Run Without You

AI moderates every interview session on your behalf. Set your questions once, publish your interview, and let AI conduct every conversation while you focus on other work.

No Scheduling Required

Respondents complete interviews whenever it works for them. You get the same quality of conversational research without coordinating a single calendar invite.

Consistent Follow-Ups Across Every Session

AI asks follow-up questions after every response, based on what the respondent actually said. Every interview gets the same depth of probing, regardless of how many sessions are running simultaneously.

Insights Summarized Automatically

AI analyzes responses across all interviews, identifies recurring themes, and surfaces what matters most. You get a clear picture of what respondents said without manually reviewing every transcript.

Everything in One Workspace

AI Interviews sit alongside AI User Tests, AI Forms, and AI Polls in the same platform. All responses feed into unified analytics so qualitative interview data connects with the rest of your research.

What are AI Interviews?

AI Interviews are conversational research sessions moderated entirely by AI. Evo, TheySaid's AI moderator, guides respondents through your questions, asks relevant follow-ups based on their answers, and captures qualitative insights across every session. Voice is supported on both sides so respondents can speak their answers rather than type them.

AI-moderated conversations

Evo conducts every interview session on your behalf. It delivers your questions conversationally, listens to responses, and asks follow-up questions based on what respondents say before moving to the next question.

Configurable AI follow-ups

Each question has its own follow-up setting. You can configure AI to ask 1 follow-up question, 2 or more follow-up questions, or none, depending on how much depth you need for each topic.

Voice Interaction

Two voice modes are available in settings. AI Voice has Evo speak questions aloud to respondents. User Voice lets respondents speak their answers rather than type. Both can be enabled together for a fully conversational, hands-free interview experience. An anonymous mode is also available, which deletes voice recordings immediately after transcription.

Contextual smart Links

When a respondent expresses strong positive sentiment, AI can automatically share a review link. When a respondent wants to connect with someone, AI shares a calendar link. When a support issue comes up, AI shares support contact information. These are all configured in the interview settings.

Branch logic

Build conditional paths into your interview so AI routes respondents through different follow-up questions based on their answers. The Branch tab in the question builder lets you define which questions appear based on specific responses.

Integrations

AI Interviews connect with Salesforce, Slack, HubSpot, and Zendesk. Response data and insights flow directly into the tools your team already uses.

Everything You Need to Run Interviews at Scale

AI Moderation by Evo

Evo delivers interview questions one at a time in a conversational format, processes each response, and asks configured follow-up questions before advancing to the next question. The session runs from start to finish without any moderator involvement.

Per-Question Follow-Up Configuration

Each question in the interview has its own follow-up setting in the question builder. Options include 1 follow-up, 2 or more follow-ups, or no follow-ups. Follow-up behavior is set at the question level, not applied globally to the whole interview.

Voice Modes and Anonymous Transcription

AI Voice and User Voice are toggled separately in interview settings. When anonymous mode is enabled, voice recordings are deleted immediately after transcription and are not available for playback or download.

Learning Goal and Custom Messaging

A Learning Goal field in settings is used by AI to guide follow-up questions throughout the session. Custom Intro and Thank You messages are configurable to override Evo's default greeting and closing.

Contextual Link Sharing

Calendar links, review links, contact information, and support contact information are each configured separately in settings. AI shares the appropriate link based on what the respondent expresses during the session.

Multiple Distribution Channels

AI Interviews are published via shareable link, email embed, website pop-up, website embed, or QR code. A maximum responses limit and redirect URL are configurable in settings.

Reach the Right People for Your Interview

The quality of your research depends on who you talk to. TheySaid gives
you multiple ways to reach exactly the right respondents.

Your Participants

Share your interview with existing customers, users, or email lists through links, email embeds, website pop-ups, QR codes, or social media.

Our Participants

Recruit verified participants from TheySaid's integrated panel partners including Cint, DashMR, and RepData. Target specific demographics, industries, job roles, or geographic regions your current audience does not represent.

Our AI Participants

Run your interview with AI participants before recruiting real respondents. Verify that questions flow naturally and follow-ups are triggering as expected. Customizable persona profiles let you simulate your target audience.

FAQs

What is the main use case for AI Interviews?

AI Interviews are built for qualitative research. The primary use cases include post-onboarding research, post-event feedback, market research, customer discovery, and any situation where you need to understand why respondents feel or behave the way they do. Because AI asks follow-up questions after every response, interviews produce the kind of depth that traditional surveys and forms cannot.

How is AI Interviews different from AI Forms?

AI Interviews are designed for qualitative conversations where follow-up questions are expected and encouraged after every response. AI Forms are built for structured data collection, with an optional toggle into AI conversation mode for additional depth. Use AI Interviews when the goal is understanding why, and AI Forms when the goal is collecting structured responses at scale.

How does Evo know what follow-up questions to ask?

Follow-up questions are shaped by two things: the respondent's actual answer to each question, and the Learning Goal you set in interview settings. The Learning Goal tells Evo what you are trying to understand, which guides how it probes and what direction it takes each follow-up.

Can respondents use voice during an AI Interview?

Yes. AI Voice and User Voice are both available and can be enabled independently in settings. AI Voice has Evo speak questions aloud. User Voice lets respondents speak their answers rather than type. When anonymous mode is on, voice recordings are deleted immediately after transcription.

Can I control how many follow-up questions AI asks per question?

Yes. Each question has its own follow-up setting in the question builder. You can set AI to ask 1 follow-up, 2 or more follow-ups, or no follow-up at all. The setting is configured per question, not applied to the whole interview.

What happens if a respondent wants to speak with someone on my team?

If a respondent expresses that they want to connect with someone, AI will share the calendar link you have configured in settings. If a respondent has a support issue, AI shares your support contact information. These links are set in the interview settings before publishing.

What integrations are available?

AI Interviews connect with Salesforce, Slack, HubSpot, and Zendesk. Response data flows into the tools your team already uses for CRM, support, and communications.

Do respondents need to create an account or download anything?

No. Respondents access AI Interviews through a link, QR code, or embedded pop-up and complete the session entirely in their browser. No downloads, installs, or account creation required.

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