Feedback that adapts to every answer

Create conditional logic flows that skip irrelevant questions and route participants to personalized outcomes. Build intelligent branching logic without programming — just simple if-then rules across any project type.

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How It Works

Add branching logic to any project in three simple steps.

Add Your Questions

Create your questions normally across any project type — AI Interviews, AI Forms, AI Polls, or AI User Tests. Build your baseline flow before adding conditional logic.

Healthcare team analyzing survey data to understand the ‘why’ behind patient experience

Patient completing an engaging healthcare feedback survey on a digital device

Set Up Branching Rules

Click the "Branch" tab on your project page, then click any question to add rules. Use simple if-then logic: "If user selects 'pricing concerns,' skip to pricing questions" or "If satisfaction score is low, end with a feedback prompt."

Configure Each Rule's Behavior

For each rule, configure three settings: which answer triggers the rule, whether AI asks follow-up questions, and where to send participants next. Add multiple rules per question to handle different response combinations with logic-based flow.

Medical staff using real-time surveys to capture workplace challenges and improve outcomes

Key Benefits

Discover what you can do with conditional logic in TheySaid.

Skip the Irrelevant Questions.

Route participants through questions that apply to their situation. Skip irrelevant sections automatically while gathering comprehensive data from each segment through personalized paths that eliminate unnecessary friction.

Reduce Length Without Losing Insights

Participants see fewer questions but provide more valuable responses because every question matches their context. Branching logic maintains thorough data collection while cutting completion time for better response rates.

Route Participants to Specific Outcomes

Send detractors to support pages, promoters to referral forms, and prospects to sales materials. Conditional logic connects directly to business outcomes by matching participant sentiment and needs to the right next step.

Build Complex Logic Without Technical Skills

Create sophisticated multi-path flows using simple if-then rules anyone can configure. The conditional logic builder lets you design experiences that typically require custom development or expensive enterprise tools.

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See what customers say about our AI survey & user testing platform

"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."

Alex Farmer

Chief Revenue Officer @ Nezasa

"TheySaid's AI Surveys helped us step up our insight gathering game. It's smarter and more engaging for customers."

Maggie C.

VP, Product Design @ ClickUp

"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"

Brook P.

VP, Marketing @ DX

"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."

Srikrishnan Ganesan

Co-Founder & CEO @ Rocketlane

"Really easy to use and I think this might be one of the best ways to engage with your customers! Platform will really boost your customer engagement."

Danny L.

Co-Founder

FAQs

How complex can my branching logic become?

You can create multiple rules per question with different outcomes for each response option. Conditional logic supports unlimited branching paths, custom redirects, and personalized messaging based on any combination of participant responses.

Can I route participants to external websites based on their answers?

Yes. Custom redirect options let you send participants to specific landing pages, support portals, pricing information, or any external URL based on their responses. Each branch can have a different redirect destination.

Do I need programming skills to set up conditional logic?

No. The conditional logic interface uses simple if-then rules that anyone can configure. Select the question, choose the answer option, and specify where participants should go next. No coding or technical expertise required.

Does branching logic work with AI follow-up questions?

Yes. Branching logic and AI-powered follow-ups work together. Participants might skip certain sections based on logic rules while still receiving intelligent follow-up questions in the sections they do encounter.

What happens if I reorder questions after adding branching logic?

TheySaid automatically detects affected rules and resets them to default state. You'll see a warning prompting you to verify your logic before publishing, ensuring your branching logic stays accurate through changes.

Which question types support branching logic?

All question types except open-ended questions support branching logic. You can add conditional rules to rating, ranking, and multiple choice questions across any project type including AI Interviews, AI Forms, AI Polls, and AI User Tests.

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Build branching logic that skips irrelevant questions, routes participants to the right outcomes, and adapts to every response. No programming required.

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