
Revolutionize Consumer Insights with Online Market Research Surveys That Actually Listen

Research Metrics That Drive Strategic Decisions

Consumer Sentiment Index
Track emotional responses and attitudes toward brands, products, and market categories over time to identify perception shifts before they impact sales.

Purchase Intent Accuracy
Measure how well stated purchase intentions correlate with actual behavior through follow-up conversations and behavioral tracking.

Market Opportunity Score
Quantify unmet consumer needs and market gaps through systematic analysis of consumer pain points and desired solutions.

Research ROI Impact
Track how consumer insights translate into business outcomes like product improvements, marketing effectiveness, and revenue growth.
How TheySaid Powers Research Success Across Industries
Test Prototypes and Concepts with Real Users Before Development
Test product ideas, service concepts, and marketing messages with target consumers before major investments. Use AI interviews to avoid building features nobody wants and gather specific feedback about appeal drivers and improvement opportunities from actual users, not professional test takers.
Interview Customers Who Switch to Competitors to Understand Why
Conduct AI-powered interviews with customers who chose competitors to discover what really influences switching decisions. Uncover unprompted associations, trust factors, and competitive vulnerabilities that traditional surveys miss, helping you adjust positioning and value propositions.
Use AI Interviews to Discover Natural Consumer Segments
Go beyond demographics to find consumer segments based on actual needs, behaviors, and attitudes. Build rich persona profiles through AI interviews that reveal motivations, pain points, and decision-making patterns for each segment, creating more effective targeting strategies.
Understand WHY Users Abandon Features So You Can Fix Adoption Problems
Instead of guessing why feature adoption fails, conduct AI interviews with users who tried and stopped using specific features. Discover workflow mismatches, usability issues, or missing functionality that prevent successful adoption, enabling targeted improvements.
Why Us? What Makes TheySaid Different
Research teams need consumer insights that go beyond stated preferences to understand actual behavior drivers. TheySaid's AI interviews create psychological safety for honest feedback, while our AI analysis identifies patterns across thousands of conversations that human researchers would miss.
Our cutting-edge AI survey and interview tool gives research teams a single place to gather, analyze, and share the feedback needed to understand every customer relationship. While other platforms collect survey responses, TheySaid provides the contextual understanding that transforms data into strategic intelligence.
Traditional research suffers from interviewer bias, social desirability effects, and the artificial nature of focus group settings. TheySaid eliminates these barriers through natural AI interviews where consumers feel comfortable sharing authentic opinions about sensitive topics like pricing objections and competitor preferences.

See what our customers had to say.
See what customers say about our AI user testing platform
FAQs
TheySaid's AI moderators follow consistent questioning protocols while adapting to individual responses, eliminating interviewer bias that affects traditional research. Consumers often share more honest feedback with AI, reducing social desirability bias that skews results in human-moderated sessions.
Yes, TheySaid can target specific demographic groups, geographic regions, and consumer segments through various distribution channels, including email, in-app triggers, and recruitment panels. The platform adapts questioning style and language to match different audience needs and cultural contexts.
Research teams typically receive initial findings within hours of launching studies, with comprehensive analysis available within days rather than weeks. TheySaid's AI processes conversations in real-time, identifying trends and patterns as responses come in.
TheySaid provides confidence intervals and significance testing for quantitative findings while offering rich qualitative context that explains the numbers. The platform can also suggest optimal sample sizes and help researchers understand when they've reached data saturation for qualitative insights.
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