Your Brand Was Built In Person. Make Sure Your Digital Experience Lives Up To It

Customers who trust you at the counter, the register, or the box office expect that same trust in your app and kiosk. TheySaid's user experience testing platform watches real people navigate your digital ordering, loyalty, and self-service tools in real time, recording screens and voices to reveal exactly where confusion and friction put that trust at risk.

A Bad Digital Experience Undoes Years of In-Person Trust in Minutes

Customers are unforgiving when digital doesn't match the brand they trust in person. A confusing checkout flow or a kiosk that freezes mid-order doesn't generate a support ticket. It generates a walkout, a one-star review, or a customer who quietly switches to a competitor next time.By the time order volume or app ratings signal something is wrong, the pattern has already repeated across thousands of visits.

Traditional usability testing was not built for the pace digital rollouts demand. Lab sessions take weeks to schedule. By the time findings land in front of the team, the update has already shipped to every location and the window for a low-cost fix has closed.

TheySaid runs in the browser, so you reach real customers on their own devices through a shared link. AI moderates every session, captures screen activity and voice, and surfaces what's broken while your team still has time to fix it before the rollout reaches every store.

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How TheySaid Protects the Digital Side of an In-Person Brand

Test Any Digital Experience Without Scheduling a Single Session

Share a link to your ordering app, loyalty platform, kiosk interface, or website and AI moderates every session on your behalf. Participants complete tasks, speak their thoughts aloud, and interact with your experience naturally while TheySaid records screen activity and voice. No scheduling, no Zoom calls, no moderation required.

Hear Customers Explain What's Confusing Them in Real Time

Screen recordings alone show you what customers do. Voice commentary tells you why. TheySaid captures both, asking intelligent follow-up questions when participants show hesitation, confusion, or frustration while ordering, redeeming a reward, or checking out. You hear the reasoning behind every tap, every pause, and every moment of friction that could send a loyal customer to a competitor instead.

Identify Where Digital Falls Short of the In-Person Standard

Test individual flows or the entire digital journey from browsing to checkout to pickup. AI guides participants through the tasks that matter most: placing an order, applying a loyalty reward, finding store hours, or completing a purchase. Digital experience testing with TheySaid covers every touchpoint customers expect to work as smoothly as walking through your door.

Get Insights in Hours, Not Weeks

Launch a test in minutes and start seeing results the same day. AI analyzes every session automatically, identifying recurring friction points, behavioral patterns, and usability problems across all participants without manual video review. Catching a problem in hours instead of weeks matters when a flawed kiosk update is scheduled to roll out to thousands of locations.

Test With the Customers Who Actually Represent Your Audience

Recruit your own customers through email, app pop-ups, in-store QR codes, or receipts. Or reach new audiences through TheySaid's panel of 5M+ participants with demographic targeting. For fast preliminary validation, TheySaid's Synthetic Panel (coming soon) runs AI testers through your experience immediately, giving you early signal before you recruit real customers.

No Downloads, No Barriers to Participation

TheySaid's recording technology runs entirely in the browser. Participants click a link and start immediately with nothing to install and no technical barriers between you and their honest reactions to the digital side of a brand they already trust in person.

See Exactly Where Your Digital Experience Falls Short of Your In-Person Standard

Stop interpreting drop-off rates and abandoned orders. Watch real customers interact with your app, kiosk, or website and hear them explain exactly what didn't work in their own words.

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Powerful Features for Protecting an In-Person Brand Online

AI-Moderated Testing Sessions

AI guides participants through your defined task flows, asks follow-up questions when detecting confusion or hesitation, and keeps sessions on track without a human moderator present. Every participant gets the same consistent moderation experience regardless of how many sessions run simultaneously, or how many locations your test needs to represent.

Screen and Voice Recording

Capture complete session recordings with both screen activity and voice commentary. See exactly where customers tap, scroll, and hesitate while hearing their real-time reactions to every element of your ordering app, kiosk, or loyalty platform.

Automated Theme Detection

AI analyzes all sessions and groups findings into themes ranked by frequency and severity. Recurring friction points, navigation problems, and behavioral patterns surface automatically so you see what matters most without manually reviewing every recording before a chain-wide rollout.

Video Playback With Task Timestamps

Jump directly to specific tasks or questions within any session recording. Review the moments that matter without watching entire sessions, and share timestamped clips with teammates or stakeholders who need to see the evidence before approving a digital update.

Flexible Participant Recruitment

Reach your audience through email, in-app pop-ups, in-store QR codes, or receipts. Recruit from TheySaid's panel with demographic targeting, or use the Synthetic Panel (coming soon) for fast AI-driven preliminary validation before committing to full recruitment.

Building on Assumptions vs. Digital Experience Testing With TheySaid

Without TheySaid

You Find Out What's Broken From Order Volume and Complaints at the Counter

App orders drop and kiosk abandonment spikes before you know something is wrong. By the time the data signals a problem, customers who trusted your brand in person have already had a bad digital experience and started questioning that trust.

Research Takes Longer Than Your Rollout Schedule

Coordinating moderated sessions, recruiting participants, running tests, and synthesizing findings takes weeks. By the time insights are ready, the update has already shipped to every location and the damage is done.

Manual Analysis Creates Bottlenecks

Watching hours of session recordings to find patterns is time-consuming work that requires specialized skills. Teams either invest heavily in research resources or skip the analysis and roll out changes on incomplete information.

Small Sample Sizes Leave Teams Uncertain

Budget and time constraints limit traditional usability testing to five to eight participants. It is hard to know whether findings reflect real patterns across a customer base that spans every market and demographic you serve in person.

Digital Feels Disconnected From the Brand Customers Already Trust

Session recordings, survey data, and customer feedback sit in different tools, making it difficult to see whether your digital experience is actually living up to the standard customers expect from your physical locations.

With TheySaid

Problems Surface Before They Reach Every Location

Digital experience testing with TheySaid catches friction, confusion, and drop-off points while they are still easy to fix, before a flawed update reaches the thousands of customers who trust your brand in person every day.

Research That Keeps Pace With Your Rollout Schedule

Tests launch in minutes and results arrive in hours. Your team gets findings fast enough to fix a kiosk flow or app update before it goes chain-wide, not after.

AI Does the Analysis for You

Every session is analyzed automatically. Themes, friction points, and behavioral patterns surface without anyone watching a single recording in full. You see what matters most the moment sessions complete.

Scale Your Testing to Match the Size of Your Footprint

Run tests with more participants across more scenarios than traditional research allows. TheySaid's panel and Synthetic Panel (coming soon) give you flexible options for reaching the right audience at any sample size, no matter how many markets you serve.

A Digital Experience That Matches the Brand Customers Already Trust

Digital experience analytics, session recordings, and AI-generated insights all live in the same workspace. Connect findings across testing, surveys, and interviews to see the complete picture of whether your digital experience lives up to your in-person reputation.

See What a Digital Experience Test Looks Like

See what customers say about our AI user testing platform

Alex Farmer
"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."
Alex Farmer
Chief Revenue Officer @ Nezasa
Maggie C.
"TheySaid's AI Surveys helped us step up our insight gathering game. It's smarter and more engaging for customers."
Maggie C.
VP, Product Design @ ClickUp
Brook P.
"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"
Brook P.
VP, Marketing @ DX
Srikrishnan Ganesan
"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."
Srikrishnan Ganesan
Co-Founder & CEO @ Rocketlane
Danny L.
"Really easy to use and I think this might be one of the best ways to engage with your customers! Platform will really boost your customer engagement."
Danny L.
Co-Founder

From Concept to Launch: User Testing Use Cases

Learn how product teams use TheySaid's usability testing use cases and UX research use cases to validate prototypes, optimize features, test pricing strategies, and gather user feedback before shipping to customers.

Learn how product teams use TheySaid's usability testing use cases and UX research use cases to validate prototypes, optimize features, test pricing strategies, and gather user feedback before shipping to customers.

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FAQs

Q: What types of digital experiences can I test with TheySaid?
Anything accessible through a browser, including ordering apps, in-store kiosks, loyalty platforms, websites, and online reservation systems. If your digital experience runs in a browser, TheySaid can test it.
Why does testing matter more for brands that started with a physical presence?
Customers who already trust you in person hold your digital experience to the same standard. A confusing app or a kiosk that doesn't work reflects on the same brand as a great in-store visit, so the cost of getting digital wrong is measured against decades of in-person trust, not just app store ratings.
How does digital experience testing work without a human moderator?
TheySaid's AI moderates every session on your behalf. It guides participants through your defined tasks, listens for hesitation or confusion, and asks intelligent follow-up questions in real time. Every session gets consistent, attentive moderation without you present for a single one.
How quickly will I see results before a planned rollout?
A: Initial insights appear as sessions complete. AI analyzes responses in real time, so you can review themes and recordings as they come in rather than waiting for all sessions to finish. Most teams see a clear picture of their most significant findings within 24 to 48 hours of launching a test, fast enough to catch a problem before it reaches every location.
Can I test specific flows rather than my entire app or kiosk system?
Yes. Create task-based test plans focused on the flows that matter most: ordering, loyalty redemption, checkout, or any other critical journey. AI guides participants through exactly the steps you define and probes deeper when something goes wrong.
What is the Synthetic Panel and when will it be available?
The Synthetic Panel is a coming soon feature that lets you run tests with AI participants immediately, without recruiting real customers. AI testers with configurable demographic profiles and behavioral traits complete your test right away, giving you fast preliminary signal before you commit to full participant recruitment.
Can I recruit my own customers rather than using a panel?
Yes. Share test links directly with your existing customers through email, in-app pop-ups, in-store QR codes, or receipts. Recruiting your own customer base means feedback comes from the people who already know what to expect from your brand in person.
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Make Sure Your Digital Experience Earns the Same Trust as Your Storefront.