Train AI testers to behave like real customers with Act-Alike Audiences

Act-Alike Audiences are AI testers trained on your real customer data so you can run research, test ideas, and pressure-test decisions in hours, not weeks.

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What you can feed it

The more data you give, the sharper your audience becomes

Every data type you connect adds a new layer of customer understanding. The more you add, the more accurately your Act-Alike Audience thinks and responds.

Customer profile data

Who your customer is, their role, company, budget, and how technically sophisticated they are.

Job title

Industry

Seniority

Company size

Budget

Tech

Jobs-to-be-done data

What your customers are hired to do, the workarounds they use, and what success looks like to them.

Goals

Responsibilities

Desired outcomes

Urgency

Workarounds

Product usage data

How customers actually interact with your product, what they use, what they skip, and where they drop off.

Feature usage

Clickstream drop-off points

Abandoned workflows

Exports

Voice of customer data

What your customers actually say in sales calls, interviews, support tickets, and QBRs. Their words, not your interpretation.

Sales calls

Demo calls

Support tickets

QBRs

Chat transcripts

Buying process data

How deals actually happen, the stages, the stakeholders, the objections, and the real reasons you win or lose.

CRM stages

Lost reasons

Decision criteria

Procurement stakeholders

Customer lifecycle data

Where a customer sits in their journey with you shapes how they think and respond. Prospect, power user, and at-risk each behaves differently.

Trial users

Power users

At-risk

Churned activated

Domain knowledge data

Your internal intelligence positioning, roadmap, best-performing campaigns, churn risk signals. Context is only what you have.

Positioning

Roadmap

Health scores

Churn signals

Campaigns

How it works

Three steps to your Act-Alike Audience

No recruiting. No scheduling. No waiting.

Connect your customer data

Upload your data sources, CRM records, call transcripts, usage logs, and survey responses. The more you connect, the more accurate your audience becomes.

Train your act-alike audience

TheySaid's AI builds a behavioral model from your data, learning how your customers think, what language they use, and how they make decisions.

Run research instantly

Test product ideas, validate messaging, and simulate objections. Your Act-Alike Audience is ready whenever you are, with no scheduling required.

Use cases

Six ways your whole team gets closer to the customers

Product, marketing, sales, and everyone gets direct access to customer insights. No specialist required.

Test product ideas before building

Run your concept past AI testers who respond like your ICP before a single line of code is written. Know what resonates before you commit to the sprint.

Run user tests without recruiting

Your Act-Alike Audience is available 24/7. No panels, no scheduling, no incentives. Get usability feedback in minutes instead of weeks.

Pressure-test messaging and positioning

Test your homepage copy, value prop, or ad creative against your Act-Alike Audience before it goes live. Stop guessing what lands.

Simulate buyer objections

Train your sales team on the exact objections your buyers raise, sourced from your CRM and call recordings, not generic scripts.

Improve pricing and packaging

Test pricing tiers before you change your pricing page. Understand willingness to pay and tier sensitivity across your real customer segments.

Make customer research available to everyone

Stop gatekeeping insight behind the research team. Any PM, marketer, or founder can run their own customer check without a specialist, without a waiting list.

Not a fake persona. An audience trained on your data.

Generic AI gives you the average of the internet. Act-Alike Audiences give you the reality of your customers.

Generic AI / ChatGPT personas

TheySaid
Act-Alike Audiences

Dimension

Follows instructions

Unable to follow specific tasks, in the order provided

Completes your exact task flow, step by step

Screen behavior

No screen interaction, text output only

Actually navigates your product and shares their screen

Thinks out loud

Tells you what it thinks users would do

Speaks real reactions aloud while completing each task

Data source

Trained on the internet, the average of everyone

Trained exclusively on your customer data

Segment accuracy

No way to reflect your specific buyer segment

Simulates distinct segments, lifecycle stages, and personas

Objections & friction

Rarely surfaces real customer objections

Raises actual objections from your CRM and call recordings

Trust

Hard to defend in a team review

Grounded in evidence, your team already recognises

Business impact

Research that moves at the speed of your decisions

When research is instant, every decision gets smarter, from roadmap calls to pricing to messaging to retention.

Research turnaround

What used to take weeks of recruiting now takes minutes

Panels or incentives required

No recruiting fees, no agency costs, no scheduling

Research capacity per team

Every team can run their own customer checks, any time

Faster iteration

Ship ideas validated against real customer behavior, not internal hunches or generic AI guesses.

Stronger positioning

Write copy that converts because it's been tested against your actual buyers before launch.

Organization-wide customer intelligence

Every team, product, marketing, and sales works from the same source of customer truth.

See what our customers had to say

"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."

Alex Farmer

Chief Revenue Officer @ Nezasa

"TheySaid's AI Surveys helped us step up our insight gathering game. It's smarter and more engaging for customers."

Maggie C.

VP, Product Design @ ClickUp

"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"

Brook P.

VP, Marketing @ DX

"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."

Srikrishnan Ganesan

Co-Founder & CEO @ Rocketlane

"Really easy to use and I think this might be one of the best ways to engage with your customers! Platform will really boost your customer engagement."

Danny L.

Co-Founder

FAQ's

Common questions about Act-Alike Audiences

What's the difference between Act-Alike Audiences and generic AI
chatbots?

Generic AI models like ChatGPT are trained on broad internet data; their responses reflect an average of everyone, not your customers. Act-Alike Audiences are trained on your data: call recordings, CRM notes, usage behavior, and more. The result is an AI that responds the way your actual buyers do.

What customer data do I need to get started?

You can start with basic customer profile data titles, industries, and company sizes and layer in richer data over time. Every data type you connect improves accuracy, but your audience is useful from day one.

Is my customer data kept private and secure?

Yes. Your data is used exclusively to train your Act-Alike Audience and is never shared with other customers or used to train shared models. TheySaid is SOC 2 Type 2, ISO 27001, GDPR, and HIPAA compliant.

How does this relate to TheySaid's AI testers feature?

AI Testers are TheySaid's simulated participants who complete surveys, interviews, and user tests before you recruit real people. Act-Alike Audiences are the intelligence layer that makes those AI Testers respond like your customers, specifically, not generic profiles.

Can i create multiple Act-Alike Audiences for different segments?

Yes. Build distinct audiences for enterprise vs. SMB, power users vs. at-risk accounts, prospects vs. churned customers, each trained on the relevant data for that segment.