Understand What Your Customers Actually Experience In Person

Your customers know exactly what frustrated them in your store, restaurant, clinic, or venue. TheySaid's customer experience testing platform captures their honest feedback through AI-moderated conversations and post-visit surveys delivered right where they are, giving you the real story behind every visit before it becomes a review you can't respond to.

Most Physical Experience Feedback Arrives Too Late to Act On

Customer satisfaction scores tell you how things went last quarter. Online reviews tell you how a handful of frustrated customers felt after leaving. Neither gives you the specific detail you need to understand what actually happened during the visit or what needs to change before the next one.

Traditional feedback collection is fragmented by design. Comment cards go unread. Post-visit emails get ignored. Mystery shopper programs are expensive and infrequent. By the time any of it reaches the people who can act on it, the moment has passed and the pattern has already repeated itself dozens of times.

Customer experience testing with TheySaid changes the collection point. Reach customers through QR codes, post-visit email sequences, or in-app prompts right after an interaction. AI conducts real conversations that go deeper than any rating scale, surfacing the specific friction and unmet expectations that determine whether customers come back.

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How TheySaid Captures Physical Experience Feedback

Reach Customers Right After the Experience

Place QR codes at checkout counters, waiting areas, reception desks, or exits to capture feedback while the experience is still fresh. Customers scan, complete a short AI-moderated conversation on their phone, and move on. You get honest, in-the-moment reactions rather than vague recollections collected days later.

AI Asks the Follow-Up Questions You Never Get to Ask

A rating scale tells you a customer was dissatisfied. An AI conversation tells you exactly why. TheySaid's AI listens to every response and probes deeper based on what customers say, the way a skilled interviewer would, without the cost of running individual interviews at scale. You hear the specific friction, the unmet expectation, and the moment that shaped their impression of your business.

Test the Digital Touchpoints Surrounding Your Physical Experience

The physical experience starts before customers walk through the door. TheySaid tests the booking flows, reservation systems, loyalty apps, and location pages that shape expectations before arrival and the follow-up communications that determine whether customers return. User experience testing across these digital touchpoints gives you a complete picture of the full customer journey, not just what happens on-site.

Distribute Feedback Requests Across Every Channel You Already Use

Send post-visit AI surveys through email, SMS links, loyalty app notifications, or social media. Every channel routes responses into the same project, so retail customer experience data from your flagship location and your newest outpost are analyzed together without any manual consolidation.

Validate In-Store Digital Touchpoints Before They Go Live

Kiosk interfaces, self-checkout flows, digital menu boards, and in-store apps all affect the physical experience. TheySaid tests these browser-accessible tools with real users before deployment, catching usability problems while changes are still easy to make. TheySaid's Synthetic Panel (coming soon) adds the ability to run AI testers through digital touchpoint flows immediately, without waiting to recruit real participants.

Hear What Your Customers Are Really Saying After Every Visit

Stop relying on star ratings and comment cards to understand your physical experience. TheySaid captures the specific feedback that tells you exactly what to fix and where.

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Everything You Need to Understand Your Physical Experience

QR Code Distribution

Generate a QR code for any TheySaid project and place it anywhere customers are: checkout counters, waiting areas, receipts, packaging, or signage. Customers scan and complete an AI conversation on their phone with no app download or account required.

AI-Moderated Conversations

AI conducts every feedback session on your behalf, asking your questions, listening to responses, and probing deeper when customers mention specific friction, frustration, or praise. Every customer gets a consistent, attentive conversation without any staff involvement.

Voice-Enabled Responses

Customers can speak their feedback rather than type it. Voice responses capture the emotion, nuance, and detail that text boxes rarely produce, giving you richer customer experience analytics from the same collection moment.

Multi-Location Data in One Place

Run the same feedback project across multiple physical locations and analyze results together or separately. Filter by location, time period, sentiment, or completion rate to understand how the experience varies across your footprint.

Post-Visit Survey Sequences

Send AI-moderated follow-up surveys through email or direct links at the moment that works best for your customers. Configure timing, customize the intro message, and set a redirect URL for customers who complete the conversation.

Traditional Feedback Collection vs. Physical Experience Testing With TheySaid

Without TheySaid

Feedback Arrives Too Late to Act On

Comment cards, end-of-month survey reports, and quarterly mystery shopper findings describe problems that have already repeated dozens of times. By the time the data reaches the people who can fix it, the opportunity to intervene has passed.

Rating Scales Without Context

You know a customer gave you three stars. You don't know which part of the visit drove that rating, what specifically went wrong, or what would have made the experience worth five stars instead. Numbers without stories don't generate direction.

Low Response Rates on Traditional Surveys

Post-visit email surveys sent days after an experience generate response rates that rarely reflect your true customer base. The loudest voices, not the most representative ones, end up shaping your understanding of the experience.

Siloed Feedback Across Locations

Data from different locations, channels, and time periods lives in different systems. Comparing feedback across your physical footprint requires manual consolidation that most teams never have time to do properly.

No Way to Test Before Deploying

New kiosk interfaces, digital menus, and self-checkout flows go live without validation. Problems surface only after real customers have already encountered them in production.

With TheySaid

Capture Feedback at the Right Moment

QR codes and post-visit links reach customers while the experience is still fresh. AI conversations start immediately, capturing honest reactions before memories fade and opinions harden.

The Story Behind Every Rating

Customer feedback tools powered by AI don't just collect scores. They ask why, probe deeper based on what customers say, and surface the specific moments and details that turn a rating into something you can act on.

Higher Engagement Through Conversation

AI-moderated conversations feel more like talking to someone than filling out a form. Customers who wouldn't complete a traditional survey will often share detailed feedback in a conversational format that respects their time.

All Locations, One View

Feedback from every physical location flows into the same platform. Filter, compare, and analyze in-store customer experience data across your entire footprint without building a single spreadsheet.

Validate Before You Deploy

Test kiosk interfaces, digital menus, and in-store apps with real users before they go live. Fix usability problems during development rather than after customers have already encountered them.

See What a Physical Experience Feedback Program Looks Like

See what customers say about our AI user testing platform

Alex Farmer
"Implementing TheySaid has led to a 5-10% increase in qualified leads from our existing customers in just a few months while reducing churn. The results speak for themselves."
Alex Farmer
Chief Revenue Officer @ Nezasa
Maggie C.
"TheySaid's AI Surveys helped us step up our insight gathering game. It's smarter and more engaging for customers."
Maggie C.
VP, Product Design @ ClickUp
Brook P.
"How did TheySaid AI come up with such great question recommendations? These are questions that our teams really want to know and discussed internally a lot. I am impressed!"
Brook P.
VP, Marketing @ DX
Srikrishnan Ganesan
"Integrating TheySaid has been a game-changer. We've seen a 5-10% decrease in customer churn with an increase in upsell opportunities since its implementation."
Srikrishnan Ganesan
Co-Founder & CEO @ Rocketlane
Danny L.
"Really easy to use and I think this might be one of the best ways to engage with your customers! Platform will really boost your customer engagement."
Danny L.
Co-Founder

From Concept to Launch: User Testing Use Cases

Learn how product teams use TheySaid's usability testing use cases and UX research use cases to validate prototypes, optimize features, test pricing strategies, and gather user feedback before shipping to customers.

Learn how product teams use TheySaid's usability testing use cases and UX research use cases to validate prototypes, optimize features, test pricing strategies, and gather user feedback before shipping to customers.

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FAQs

How does TheySaid collect feedback from physical locations?
TheySaid generates QR codes you can place anywhere customers are: checkout counters, waiting rooms, receipts, packaging, or signage. Customers scan the code, complete an AI-moderated conversation on their phone, and submit. No app download, no account, and no staff involvement required.
How is this different from traditional post-visit surveys?
Traditional surveys ask fixed questions and collect ratings. TheySaid's AI conducts a real conversation, asking follow-up questions based on what each customer actually says. You get the specific friction, the exact moment that shaped their impression, and the detail that tells you what to fix, not just that something needs fixing.
Can I run the same feedback program across multiple locations?
Yes. Set up one project and distribute it across as many physical locations as you need. All responses collect in the same project, with filtering options that let you analyze by location, time period, sentiment, or completion rate.
Can TheySaid test the digital touchpoints connected to my physical experience?
Yes. Booking flows, reservation systems, loyalty apps, kiosk interfaces, and location pages are all testable through TheySaid as long as they run in a browser. User behavior analysis of these digital touchpoints gives you a complete picture of how the experience starts before customers arrive and continues after they leave.
What is the Synthetic Panel and when will it be available?
The Synthetic Panel is a coming soon feature that lets you run AI testers through your digital touchpoints immediately, without recruiting real participants first. It is especially useful for validating kiosk interfaces, self-checkout flows, and in-store digital tools before deploying them to real customers.
Can customers respond by voice instead of typing?
Yes. Voice responses are available across all TheySaid project types. Customers speak their feedback, AI transcribes it in real time, and the conversation continues naturally. Voice tends to produce more detailed, more emotional responses than text input, making it a strong option for voice of customer tools in a post-visit context.
How does TheySaid handle feedback from customers who had a negative experience?
TheySaid gives you the option to configure a support contact link that AI will share if a customer expresses an unresolved issue during the conversation. This means customers who had a problem get a direct path to resolution rather than leaving with nowhere to go, and your team gets the detail they need to follow up effectively.
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